D&AD New Blood Awards 2019 - Durex

To design a campaign that convinces 16-24-year-olds to stand up for the right to protect themselves against STIs and making carrying and using a condom the norm.
The posters include taglines which each feature a one-word emotion people feel when buying condoms. Underneath is a unique reference to the image, creating a slight comedic look on the poster helping to accumulate for the young target audience.
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