![](https://cdn.myportfolio.com/45afc05d-dd11-46fb-bc21-d0ed4c0d8e02/2104f6a3-f8d3-4447-8390-89fd563eda97_rw_1920.jpg?h=60acf0c22dbe7b6a37734a0484091340)
D&AD New Blood Awards 2019 - Durex
Brief:
To design a campaign that convinces 16-24-year-olds to stand up for the right to protect themselves against STIs and making carrying and using a condom the norm.
The posters include taglines which each feature a one-word emotion people feel when buying condoms. Underneath is a unique reference to the image, creating a slight comedic look on the poster helping to accumulate for the young target audience.
![](https://cdn.myportfolio.com/45afc05d-dd11-46fb-bc21-d0ed4c0d8e02/31a2b370-e7b9-4135-b342-bf69c36e0eed_rw_3840.jpg?h=6d6ab40c0503ab884ca91b075b7e7ef2)
![](https://cdn.myportfolio.com/45afc05d-dd11-46fb-bc21-d0ed4c0d8e02/43adf093-4a7c-4431-82a3-0474b8d86d72_rw_1920.jpg?h=fa99bfaa2848f84ecac9ee9c54ae5ca1)
![](https://cdn.myportfolio.com/45afc05d-dd11-46fb-bc21-d0ed4c0d8e02/d66eb974-a20c-4af9-8d25-be9b78707d33_rw_3840.gif?h=5a26b87084a40c9601ad152ab790d218)
![](https://cdn.myportfolio.com/45afc05d-dd11-46fb-bc21-d0ed4c0d8e02/9e0ad5e8-26ca-49b8-b0e9-cb1803cf64f8_rw_3840.png?h=79456f6a8054a22d409e8a9bbe2127f9)